How to set up A/B testing correctly ⚙️

Hey there,

Welcome to the world of A/B testing in Simply-B2B! 📊

A/B testing is a fantastic way to fine-tune your outreach strategy and determine what works best for your campaigns. Here's how it works:

1. Choose What to Test: In Simply-B2B, you can test different parts of your message copy, such as the LinkedIn message, Email, InMail, Invite to Connect, or even the time between steps. You can create up to 5 different variants to test.

Test One Element at a Time: It's generally recommended to test only one element or step at a time. This helps you draw clear conclusions about what influenced a certain action and to what degree. Testing multiple things simultaneously can make it harder to pinpoint what's working.

How to read results

Viewing Results: To see the results, head over to Simply-B2B's Reports Page. Select the campaign you want to analyze, scroll down, and check the step you were testing. You'll be able to see which variant performed the best.

Analyzing Results: Interpret the results carefully. For example, you may find that one message variant had a higher acceptance rate, but another one led to more actual demos or calls. Consider the end goal of your campaign when evaluating results.

A/B testing is a powerful tool for optimizing your outreach and improving your lead generation efforts. It allows you to make data-driven decisions and refine your messaging for better results.

For more in-depth information on A/B testing, check out our blog "A Full Guide for Lead Generation A/B Testing."

Enjoy your Simply-B2B experience, and may your A/B tests lead you to greater success! 🚀📈