How to set up a custom tracking domain 🌐

Hi there 🤗

We have good news for you, Simply-B2B introduced a new option - Custom tracking domain (CTD). 🎉

Are you looking to boost your brand's authenticity and increase email deliverability? 🛡️ Setting up a custom tracking domain might be the perfect solution for you. This guide will walk you through what a custom tracking domain is, its benefits, and how you can set one up. 🚀

What is a Custom Tracking Domain? 🤔

A custom tracking domain is a domain you control and use specifically for tracking user activities, such as email opens and click-throughs. Instead of using a generic tracking URL, a custom tracking domain allows you to use a domain that aligns with your brand, e.g., track.yourbrand.com. 🌐

Why Use a Custom Tracking Domain? 💼

👉 Branding

A custom tracking domain strengthens your brand image by providing a cohesive and professional appearance across all communications. 🌟

👉 Trust

People are more likely to engage with URLs that are clearly associated with a brand they recognize. 🤝

👉 Email Deliverability

Using a custom tracking domain can also improve your email deliverability rates as it adds an extra layer of authentication to your emails. 📧

📋 Prerequisites

✔️ Own a domain name

✔️ Access to your domain's DNS settings

✔️ Simply-B2B account

✔️Setting Up a Custom Tracking Domain

Step 1: Choose the Subdomain 🖋️

Decide on the subdomain you'd like to use for tracking. Common choices include track, click, or go. For example, if your domain is yourbrand.com, you might choose track.yourbrand.com. 🌐

Step 2: Update DNS Settings ⚙️

• Log in to your domain registrar's website.
• Navigate to the DNS settings section.
• Add a new CNAME record:

1. Name: Your chosen subdomain (e.g., track)
2. Value: Endpoint provided by Simply-B2B

Value can be found under Email settings once you click on the Custom tracking icon. 📈

Step 3: Verify and Configure your Domain in Simply-B2B 🛠️

In order to verify your domain, please enter it in Your domain field and click on Check Status to verify it. Verification may take a while, but once your domain is verified, you'll see a notification. 🕒

Once you click on Check status, the tool will perform an SSL certificate configuration check and this could take a few minutes. During SSL certificate verification, the globe icon will be yellow, and once it's verified the globe will become green.

Step 4: Test ✅

After configuration, perform tests to ensure that tracking is working as expected. Check metrics like email open rates and click-through rates to confirm. 📊

Conclusion 🎯

A custom tracking domain is an excellent way to reinforce your brand, build trust, and improve email deliverability. By following these steps, you can easily set one up and enjoy its multiple benefits. 🌟

❇️ If you are having trouble while adding DNS records to your domain provider platform, please find some tutorials:

BlueHost

Namecheap

GoDaddy

We hope this article was helpful! 🤝

Enjoy your experience! 🚀