How to set up A/B testing correctly

Hey there!

Want to refine your outreach? The Simply-B2B’s A/B testing feature allows you to test elements like LinkedIn messages, emails, and timing between steps. Focus on one element at a time, review results on the Reports Page, and use insights to optimize your campaigns. Ready to boost success? Dive in! 🚀

A/B testing is a fantastic way to fine-tune your outreach strategy and figure out what works best for your campaigns. Here’s how it works:

1. Choose What to Test

• In Simply-B2B, you can test different parts of your message copy, such as LinkedIn messages, Emails, InMails, Invites to Connect, or even the timing between the steps during the campaign sequence creation process. You can create up to 5 different test variants!

2. Test One Element at a Time

• It’s generally recommended to test only one element or step at a time. This helps you draw clear conclusions about what influenced a certain action and to what degree. Testing multiple elements simultaneously can make it harder to pinpoint what is exactly working.

3. How to Read Results

• Viewing Results:
  
  To see the results, head over to Simply-B2B Reports Page. Select the campaign you want to analyze, scroll down, and check the step that you were testing. You’ll be able to see which variant performed the best compared to the others. 📈 
  
  
  

• Analyzing Results:
  Interpret the results carefully. For example, you may find that one message variant had a higher acceptance rate, but another led to more actual demos or calls. Always consider the end goal of your campaign when evaluating results. 🌟
  
  

A/B testing is a powerful tool for optimizing your outreach and improving your lead generation efforts. It allows you to make data-driven decisions and refine your messaging for better results.

Enjoy your Simply-B2B experience, and may your A/B tests lead you to greater success! 🚀