Custom variables

Hey Superstars! 🌟

With Custom Variables in your Simply-B2B, you can easily personalize CSV-based campaigns for maximum impact. 🎯 From setting up replacements to creatively formatting variables, this guide ensures that each message is custom-made for your leads. Elevate your outreach and make your campaigns truly unique. Start personalizing today!💌

Custom Variables in CSV Campaigns:

First off, Custom Variables are your go-to feature when running campaigns via a CSV file. They add a level of versatility and personalization that’s unmatched! 📁

What Happens When a Variable is Missing?

When the Simply-B2B encounters a Custom Variable in your campaign, it looks for the value in your CSV file. If it doesn’t find one, the tool will prompt you to provide a replacement. 🔄
Replacements are necessary to ensure every message has a value, even if all the information is already in your CSV.

Pro Tip: Make sure your replacements fit seamlessly into your message—context is key! 👑

Accessing Your Custom Variables:

To view or edit these nifty variables, just click on the tag. It’s like opening a treasure chest of options! ⬇️

Where to Find Them:

All your Custom Variables will be neatly lined up under the tag view, just like in the example image. 

Formatting Keys:

There’s plenty of freedom with formatting, but certain Key Variables like ‘profileUrl’ and ‘email’ need to be formatted correctly for the tool to recognize them. ✔️
For email campaigns, and if you want the Simply-B2B to display lead names right after uploading, use our native variables: firstName and lastName.

Get Creative with Sentences:

Feel free to use a whole sentence as a Custom Variable! It’s like adding a personalized touch to every message you send. 📝

Avoid Duplicate Formats:

Make sure your Custom Variables don’t mimic the tool’s default formats. For example, if the tool uses ‘currentCompany’, you could name yours ‘current_company’. It’s all about being unique! 🌈

And there you have it—a quick guide to mastering Custom Variables in the Simply-B2B. We hope this helps you personalize your campaigns and connect more effectively with your audience.

Happy campaigning, and enjoy your journey with the Simply-B2B! 🚀